Here are the services that were provided to Techni Waterjet
Conversion Growth Program
Ideal Client Discovery Exercise
“Improved site navigation to facilitate multiple customer personas, increased the flow of web traffic to key pages, improving the quality of the lead, resulting in an 12% increase in lead submissions and 65% increase in phone call conversions rates for 200K + Waterjet machines”
Darren – Techni Waterjet
After identifying the challenges that presented themself with Techni Waterjet, we recommended that Techni Waterjet join our Conversion Growth program.
The process began by having Techni Waterjet complete an ideal client discovery exercise. This tool is used to uncover both existing and new client personas that we could target.
After completing this exercise, we conducted a website audit. It was clear that our website was letting us down. The poor site navigation and low lead submissions Techni Waterjet was facing were due to a series of usability issues, with the site only being built to facilitate 25% of potential customers.
From there, we developed a strategy to optimize the website for improved navigation, relevancy, and lead submission.
Based on these areas, our hypothesis was to update the site with key pages, filled with information that would appeal to our ideal client personas, and improve the navigation to these key pages would have the biggest impact.
Firstly, we decided to focus on creating new and optimising existing primary pages for our ideal customer personas.Here is what we did
Our hypothesis was centred around tailoring our information, to the needs and wants of our ideal customer personas.
This resulted with a 6% increase in time on key pages and a 27% increase in website duration.
Then we turned our attention to improving site navigation. This involved redesigning the www.techniwaterjet.com homepage. To do that, we set up a visitor categorisation system, by creating a mind map of the different pathways visitors would use to reach key pages.
We established three clear pathways users would take, in order to reach the information they were looking for. They were pathways determined by
It’s now your turn to experience improved conversion growth for your brand.
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