CRO is the way in which you can optimise your website or your landing pages based on your customers behaviour, to improve user experience and the probability of a customer taking a desired action. Investing the time into running an effective CRO strategy is critical because they are your means for generating more leads, sales and profits for your business, without paying for more traffic.
Without a CRO strategy, you will fall into the trap of sending more visitors to an already poorly converting website, which will make it difficult to compete with competitors who are regularly optimising their website to improve their user experience and conversion rate.
A CRO strategy is a cost effective investment for any business, that delivers large profitable gains from small incremental increases. For example, an improvement from 3.1% to 3.6% in conversion rate from a site with a $5,000,000 annual online sales will yield over $806,596 in sales every year.
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Absolutely. Just sharing some free knowledge that we hope you find useful. If you have any questions about CRO, keep us in mind.
Yes, this guide is filled with valuable information that is easy to understand, even if you have no experience with marketing or Conversion Rate Optimisation.
Yes. We have designed this guide to equip you with the knowledge and the steps you need to be able to run your first Conversion Rate Optimisation test.
We improve your conversion rate, by turning more browsers into customers.
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